Whenever I read "the MTV Generation," it paints a picture for me. Not of a generation of kids interested in... *insert stereotypes here* but rather of an over-the-hill fogy ineptly trying to describe "them kids with the weird hair and baggy pants that I don't spend a lot of time trying to understand."
What exactly do you MEAN by the MTV Generation? Do you mean the generation that actually watched it for music videos back in the eighties? They're in their forties now. Do you mean the generation who watched it for Beavis and Butthead back in the nineties? They're in their thirties now. Do you mean the kids who watch it for TRL if they're in their tweens or a bunch of unrealistic reality shows now?
MTV is just another cable channel to today's kids. Amongst the 300 or so this proposed show may well get lost amongst. Roller derby of any flavor has a lot of competition these days. On or off TV. There's a bazillion other extreme sports. There's one other "worked sport" (if you're looking to keep going that way), which has a pile more money and prestige and has traditionally seen roller derby as "the enemy."
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